West brings a wealth of experience and expertise in leading and pursuing business development for some of the most recognizable and formidable shops, including OLSON, Deutsch LA and Crispin Porter + Bogusky.
He started his career in Minneapolis at OLSON before joining Deutsch LA in 2014. During his tenure there, he oversaw the addition of multiple significant wins, including Sprint, Pizza Hut, Volkswagen Digital, and 7-Eleven, and listing twice on Ad Age’s A-List. He carried that innovation to CPB briefly before his most recent role with Vericast, where he led Digital Brand Strategy across the Ad Tech company’s Innovation Team and was a driving force behind its CTV, Digital Audio and Retail Media Network business. His passion for connecting brands, people and things has led to a successful track record of growth in his career.
West will report to Daniel Welch, Salient’s Senior Managing Partner and Head of Growth, as Partner, VP of Growth.
“Tyler brings boundless energy, passion, and a desire to deliver truly outstanding work for clients and brands. His experience will help ensure we continue to grow and produce compelling and game-changing creative, brand strategy, public relations and communications for our client partners,” says Welch.
Salient’s acquisition last year of Oklahoma City-based Candor, a public relations, communications and digital marketing agency, along with a streak of recent wins across Honeymoon and Salient’s advisory offering have contributed to strong momentum and collaboration as the agency continues to grow.
About Salient
Salient is an experience agency achieving meaningful change and growth—for Fortune 500 companies to startup clients. We find what’s salient at the intersection of brand, employee, and customer experiences, solving big challenges by blending smart, simple ideas with beautiful, functional execution.
We’re a team of experienced problem-solvers, designers, strategists, storytellers, creatives, loyalty-makers, and constant learners who bring clarity to chaos by asking the right questions and immersing ourselves in your business.
By customizing our approach, we help clients achieve growth and create experiences that make us all say, “wow.”
Contact:
Emily McMahon: emily.mcmahon@salientglobal.com
