Since our launch in 2021, we’ve grown to a team of 50+ people (and counting), with offices in Chicago, Oklahoma City, Toronto, and Minneapolis. Our team of agencies — Salient, Honeymoon and Candor — offers specialized capabilities across integrated marketing, creative communications, brand strategy, CX design, and employee experience. We are now an experience agency, poised to addressing clients’ challenges and bringing clarity and focus to a rapidly changing market.
“Our clients face immense pressure and chaos, and they deserve partners who are as invested in their success as they are.”
—Guy Cierzan, Chief Operations Officer
Why This Change Matters
In recent years, brands have grappled with complex customer journeys and fragmented experiences across key audiences, facing an influx of digital noise and distraction. Salient represents an answer to these challenges; we are a different kind of experience agency — proven, integrated, independent, and agile, operating with the nimbleness of a boutique agency and the depth and breadth of an established network.
This evolution empowers Salient to do what it does best — make clients say “wow” through strategy, creative and ultimately, results.
“We’re not just evolving to keep pace with the industry but to lead it — bringing clear, actionable insights and beautifully crafted experiences to the forefront.”
—Daniel Welch, Head of Growth
How We’re Different
Salient brings clarity to chaos by asking the right questions and immersing ourselves in our clients’ business, uncovering what is most salient for them to action on at the intersection of brand, employee, and customer experiences. And we obsess over crafting strategic, creative solutions that blend smart, simple ideas with beautiful, functional execution.
We know that growth means something different for every client, and often numbers and sales don’t always tell the full story. Our collaborative approach empowers us to customize our services based on real client needs that solve nearly any challenge.
“Our nimble structure allows us to deploy the right people with the right skills for each project, ensuring that we’re meeting our clients’ needs with precision and speed.”
— Ally Glavas, President of Candor
A Fresh Take on Partnerships
Client-agency relationships are increasingly fraught with misaligned expectations and poor communication. At Salient, we know that this type of environment is not one where real, meaningful change and growth can flourish. This is why we value partnerships built on trust, actionable insights, and transparent conversations. In fact, we are privileged to partner with and serve some of the most-loved brands out there, such as Mars, PepsiCo, Sweetgreen, Halo Top and many others.
This evolution and clarity are exciting. But what’s most exciting, and what we most look forward to, is expanding our network and working with more clients ready for change, those looking to build a better future, achieving meaningful outcomes and creating experiences that “wow.”
Interested to learn more about how we can uncover what’s salient for your business? You can find out more about us here or get in touch.
