Company

We’re united by a love for creating experiences that wow our clients and each other.

An Experience Agency

Brand
We craft and deliver brand strategies and expressions that create real value for customers, employees, and stakeholders across all the channels that matter most to them.​
Employee
We enhance employee advocacy and engagement by building and maintaining the right company culture, transforming organizations from the inside out.
Customer
We orchestrate seamless experiences across customer data, marketing technology, personalized and in-the-moment content ­
— in digital as well as physical channels.

Capabilities

Strategy

Visual & Verbal Identity

Creative

Change Management

Experiential

Internal Communications

Public Relations

Packaging & Retail

CRM & Loyalty

Digital

Data & Insights

Advertising

Our team is made up of three agencies, operating as one. We customize our services to meet each client’s growth needs.

Industry Expertise

Financial Services

Consumer Packaged
Goods

Travel & Hospitality

Retail

Education

Healthcare

An Experience Agency

Brand
We craft and deliver brand strategies and expressions that create real value for customers, employees, and stakeholders across all the channels that matter most to them.​
Employee
We enhance employee advocacy and engagement by building and maintaining the right company culture, transforming organizations from the inside out.
Customer

We orchestrate seamless experiences across customer data, marketing technology, personalized and in-the-moment content ­— in digital as well as physical channels.

Capabilities

Strategy

Visual & Verbal Identity

Creative

Change Management

Experiential

Internal Communications

Public Relations

Packaging & Retail

CRM & Loyalty

Digital

Data & Insights

Advertising

Our team is made up of three agencies, operating as one. We customize our services to meet each client’s growth needs.

Industry Expertise

Financial Services

Consumer Packaged Goods

Travel & Hospitality

Retail

Education

Healthcare

Culture

We are a team that formed because, well, we like each other. We also do really awesome work while having fun. We missed the close relationships made possible at smaller agencies and the opportunity for everyone’s voice to be heard. We believe the journey of doing the work together is just as important as where it takes us. Here are our values:

Dream big 

Move with purpose
​Inspire confidence
Own it
Make a difference
Stay positive

(And welcome all office visits from dogs & babies)

Reset photos

Culture

We are a team that formed because, well, we like each other. We also do really awesome work while having fun. We missed the close relationships made possible at smaller agencies and the opportunity for everyone’s voice to be heard. We believe the journey of doing the work together is just as important as where it takes us. Here are our values:

Dream big 

Move with purpose
​Inspire confidence
Own it
Make a difference
Stay positive

(And welcome all office visits from dogs & babies)

Reset photos

Overview

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Years in Business
Salient brings the fresh ideas and agility of a startup with the expertise and results of an experienced team. 
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Team Members
We are an eclectic mix of practiced problem-solvers, designers, strategists, creatives, and constant learners.
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Office Locations
Chicago, Minneapolis, Oklahoma City, and Toronto — our hybrid approach means team members can work from anywhere in the world.
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Awards
We’ve lost count on awards. Our team has received over 50+ awards from our industries’ most respected organizations.
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Happy Hours
Though not an exact number, we include it to illustrate how seriously we take fun alongside delivering amazing work.

Our Senior Leadership Team

Guy Cierzan

Chief Operations Officer
Tricia Ewald
President and CEO
Ally Glavas

President (Candor)
Josh Lohrius
Chief Creative Officer
Chris Romo
Chief Financial Officer
Daniel Welch
Head of Growth

Let’s create wow, together. ​

Get in Touch
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Let’s create wow, together.
Get in Touch
Salient
935 W. Randolph St., #2
Chicago, IL 60607

P (312) 825-1244

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Guy Cierzan

Chief Operations Officer

Guy Cierzan leads business operations at Salient, ensuring client delivery teams have the tools, processes, and systems needed for delivering operational excellence with agility.

Tapping into several decades of agency experience, Guy also engages with clients looking to level up their personalization and data strategies with an emphasis in driving brand advocacy and customer loyalty.

What excites Guy most about Salient is the collaborative culture and the team’s commitment to delivering tailored solutions. Guy enjoys helping clients looking for incremental wins but is most wowed by unique projects with transformative experiential impact.

Linkedin
Tricia Ewald
President and CEO

Tricia Ewald leads the vision, growth, and day-to-day operations of the agency and its team. She’s passionate about creating meaningful growth for both clients and employees in an ever-evolving industry.

What Tricia loves most about Salient is its ability to adapt quickly, solve challenges holistically, and unify brand, customer, and employee experiences.

She finds the most “wow” in unexpected insights, exceeding client expectations, and seeing employees grow — emphasizing that transformation is more than just big ideas.

Linkedin
Ally Glavas
President (Candor)
Ally Glavas serves on the leadership team at Salient, overseeing growth, culture, and client service, with a particular focus on crisis communications and public affairs. Passionate about collaboration, Ally loves working with a team dedicated to achieving big results and pushing boundaries.

Ally believes Salient leads the experience agency category by equally valuing both employee and customer experiences, resulting in long-term engagement. One of Ally’s favorite projects is the Zell brand, which she thinks perfectly embodies bold and innovative brand strategy and design, reflecting the spirit of the founder in every detail.
Linkedin
Josh Lohrius
Chief Creative Officer
Josh Lohrius leads the creative strategy at Salient, working with clients who aim to disrupt popular culture. His expertise lies in generating bold ideas that resonate in key pop culture moments.

Believing that leadership requires courage, vision, and innovation, Josh sees Salient as uniquely equipped to lead the experience agency space. He appreciates the dynamic team and ambitious clients at Salient that drive his and his team’s creativity.

For Josh, the real magic comes from a culture of “wow,” where wild ideas and creative energy flow daily, inspiring groundbreaking work.
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Chris Romo
Chief Financial Officer

Chris Romo brings over 15 years of expertise in financial management to his role at Salient, overseeing Financial Operations, including forecasting, stakeholder relations, and capital structure optimization. He also supports operational and risk management processes across the agency.

Before joining Salient, Chris held senior finance positions at leading organizations, such as BDO USA, where he led FP&A functions for the national IT consulting business, including offshore capabilities.

Chris finds great motivation in working with Salient’s talented, entrepreneurial team, whose intelligence and client-focused dedication drive the agency’s success in the experience industry.

Linkedin
Daniel Welch
Head of Growth

Daniel Welch oversees a dynamic range of responsibilities, from meeting prospective clients and leading new business pursuits to collaborating on marketing content, thought leadership, and awards submissions.

With nearly two decades of agency experience, Daniel believes Salient’s unique ability to blend brand, employee, and customer experiences sets it apart, allowing the agency to deliver tailored solutions that consistently drive meaningful client growth.

Daniel loves working with Salient’s incredibly smart, talented and diverse team who bring deep expertise, positive energy, and a no-BS attitude to everything they do. His favorite “wows” are the subtle ones, like helping a client unlock a complex problem or seeing their excitement when we co-create strategies together.

Salient
935 W. Randolph St., #2
Chicago, IL 60607

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