For brands like Topgolf—experience-first, energy-driven, and often framed as a “nice-to-have”—this moment presents a challenge. But it also creates an opening.
At CRMC 2025, Topgolf offered a look at how it’s meeting the moment. The strategy isn’t about leaning into discounts or short-term promotions. It’s about shifting the conversation around value. That means evolving the guest experience, rethinking pricing through a strategic lens, and using intelligent engagement to build loyalty in ways that resonate now.
Evolving the Experience to Stay Culturally Relevant
Topgolf has never been just about golf. It’s about driving fun, connection and the power of play. But even great experiences can grow stale if they don’t evolve. That’s why the brand is focused on continuous refresh—new games, playful F&B moments, timely promotions, and seasonal content that creates reasons to come back. This isn’t reinvention, it’s momentum. It keeps Topgolf culturally current and ensures the experience always feels one step ahead of expectations.
Making Value Feel Everyday, Not Occasional
The most effective pricing strategies today aren’t about being the cheapest, but about having the right mix of value and quality. For Topgolf, this means finding ways to shift from a “special treat” to something more habitual. Targeted offers, smarter bundling, and daypart pricing are helping the brand unlock new levels of frequency. When guests feel they’re getting more for what they spend—whether through time, quality, or experience—it reframes value entirely. It becomes less about cost, more about return.
Using Data to Drive the Right Nudges
Smart engagement is what connects experience to action. Topgolf is building a marketing engine that learns, responds, and adapts. Personalized post-visit offers. Segment-based storytelling. Booking journeys that remove friction and guide users toward the right moment to book. These aren’t big swings. They’re subtle, well-timed nudges that help Topgolf stay top of mind and top of list. And in a competitive, always-on world, that consistency is what drives real loyalty.
Redefining Value as a Brand Advantage
Topgolf’s approach is a reminder that value doesn’t mean compromise. It means clarity. A clear experience. A clear reason to visit. A clear sense of what guests get out of it. In a market where brands are being forced to do more with less, Topgolf is showing that the right combination of creativity, precision, and emotional intelligence can unlock more than just revenue—it can build resilience.
