Salient’s New Look and Commitment as an Experience Agency
Since our launch in 2021, we’ve grown to a team of 50+ people (and counting), with offices in Chicago, Oklahoma City, Toronto, and Minneapolis. Our team of agencies — Salient, Honeymoon and Candor — offers specialized capabilities across integrated marketing, creative communications, brand strategy, CX design, and employee experience. We are now an experience agency, […]
Salient Ranked #2 on Adweek’s Top Fastest Growing Agencies 2024
This prestigious accolade acknowledges agencies worldwide who demonstrate exceptional growth, innovation, and resilience. We are excited and proud to have achieved such growth in those categories after just three years in business. So how did we get here? Since our launch in 2021, we have quickly expanded our capabilities and footprint, with offices in Chicago, […]
Creating Emotional Resonance in Your Brand Experiences
The Role of Empathy Empathy is the cornerstone of impactful brand experiences. More than just offering products or services, it’s about diving into the emotional journey of your customers and crafting touchpoints that truly resonate. Modern consumers demand that brands “get” them, understand their struggles, and offer more than just a transaction—they seek genuine relationships. […]
Salient Hires Brand Design Lead to Unite Strategy and Design for Enhanced Brand Experiences
Byrnes brings over 20 years of experience helping companies connect strategy with design to drive real business impact. Jay has crafted memorable, award-winning brand experiences across traditional and digital platforms in a breadth of industries from healthcare and commercial real estate to fashion and non-profit for clients like Google, Meta, Sterling Bay, Bose, Coca-Cola, Acadia […]
Cracking Customer Motivation: The ‘Why’ Behind Exceptional Customer Experience
UNDERSTANDING EMOTIONAL MOTIVATORS While practical factors like price, quality, and features play a role, research shows customers primarily make purchase decisions based on subconscious emotional needs. Maybe it’s the desire to feel valued and appreciated. Perhaps it’s seeking a sense of belonging and connection. Or it could be the aspirational vision of the life a […]
